Unilever Is Changing from a Multidomestic Strategy to a Transnational

question 88

Multiple Choice

Unilever is changing from a multidomestic strategy to a transnational strategy. In order to implement this change, Unilever must move to the ____ organizational structure.

• A) combination
• B) worldwide product divisional
• C) worldwide geographic area
• D) strategic business unit multidivisional

---

Definitions:

Filter Bubble

A situation in which an individual's exposure to information on the internet is limited to ideas and perspectives that align with their own, due to algorithmic personalization by search engines and social media platforms.

Social Media

Digital platforms and technologies that enable users to create and share content or participate in social networking, facilitating communication and information sharing globally.

Echo Chambers

Environments, especially in social media or discussion forums, where beliefs are amplified or reinforced by communication within a closed system, limiting exposure to diverse viewpoints.

Sound Bites

Short, catchy excerpts from a speech or recording designed to capture the essence of an idea or viewpoint.