Use the Following Information to Answer Questions (11)-(13)

question 30

Essay

Use the following information to answer questions (11)-(13). According to the website www.costofwedding.com, the
average cost of catering a wedding (with an open bar) is $100 per person. Recently, in a random sample of 40
weddings in the U. S. it was found that the average catering cost was $110, with a standard deviation of $12. On the
basis of this, a 95% confidence interval for the mean catering cost for a wedding is $106 to $114.
-A popular wedding magazine states in an article on catering costs that "There is a 95% chance that the catering cost of your wedding will be between $106 and $114 per person." Explain what is wrong with this statement and write a better statement that correctly interprets the confidence interval.

---

Definitions:

Brand Names

The names given to products or services by companies to distinguish them in the market, building recognition and loyalty among consumers.

AIDA Model

A marketing model that outlines the steps of consumer engagement: Attention, Interest, Desire, and Action, guiding marketers in crafting their messaging.

Do Stage

Represents a phase in project management or process improvement where planned actions or strategies are executed to test their effectiveness or to implement solutions.

Action

In marketing, refers to the desired behavior or response a marketer wants from the audience, such as making a purchase or signing up for a newsletter.