Describe the Importance of How Survey Questions Are Phrased -

question 48

Essay

Describe the importance of how survey questions are phrased - in particular, the effect on the sample results. Explain how such a sample may not be reflective of the population.

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Definitions:

Place Element

One of the four Ps in the marketing mix, referring to the strategies and processes used to make the product or service available to the target customer.

Marketing Mix

A blend of several marketing elements—including product, price, place, and promotion—used to market and sell a product effectively.

Value

The importance, worth, or usefulness of something to someone.

Supply Chain Relationships

The interactions and partnerships between all participants involved in the flow of goods and services from the original producer to the end consumer, including suppliers, manufacturers, and retailers.