Since Its Innovations in Internet Retailing, Amazon Has Implemented Several

question 57

Multiple Choice

Since its innovations in Internet retailing, Amazon has implemented several innovations, especially in processes and approaches to marketing its products. Its most recent innovation, the Amazon Kindle, is described in the chapter Opening Case. Which of the following methods of generating innovations described in the chapter would the Kindle illustrate?

• A) Innovation through international joint venture.
• B) Internal innovation.
• C) Innovation through cooperative strategies.
• D) Innovation through acquisitions.

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Definitions:

Functional Plans

Functional plans are detailed strategies developed for specific areas within an organization, such as sales, marketing, or HR, outlining how goals will be achieved in those areas.

Operational Plans

Detailed, short-term strategies designed to achieve specific objectives within a business.

Standing Plans

Established procedures or policies in an organization that guide decision-making and actions for recurring situations or operations.

Single-use Plans

Strategic plans developed for a one-time project or event that are not intended to be repeated or reused.