Keeping in Mind the Authors' Discussion of the Misplaced Approach

question 99

Multiple Choice

Keeping in mind the authors' discussion of the misplaced approach to AIDS prevention,which of the ad campaigns below is LEAST likely to work?

• A) Political ads that use humor.
• B) Ads that use celebrity athletes to endorse athletic shoes.
• C) Ads that do not elicit any emotion from the viewers.
• D) Ads that show a fried egg and say, "This is your brain on drugs."
• E) Pain reliever ads that use charts and graphs.

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