According to the Authors' Discussion of Research Aimed at Promoting

question 50

Multiple Choice

According to the authors' discussion of research aimed at promoting safe sex in order to prevent AIDS,which of the following ads is most likely to work?

• A) An ad that helps people accurately understand the statistics regarding the odds of getting AIDS from unprotected sex.
• B) An ad that stops people from engaging in denial about their chances of getting AIDS.
• C) An ad that shows people of all ages suffering from AIDS.
• D) An ad that shows graphic pictures of someone dying from AIDS.
• E) An ad that tries to generate fear of getting AIDS.

---

Definitions:

Distribution

The process of making a product or service available for use or consumption by a consumer or business user.

Following

The act of going after or behind someone or something, typically to observe or track.

Artificially Inflated

A condition where value, numbers, or effects are increased beyond their true or natural level, often due to intervention or manipulation.

Advertiser's Claim

A statement made by advertisers to promote the benefits or advantages of a product or service.