A Social Psychologist Is Perplexed

question 55

Multiple Choice

A social psychologist is perplexed.Is it true that birds of a feather flock together,or do opposites attract? Confronted with these two contradictory pieces of folk wisdom,what is this social psychologist most likely to do?

• A) Do an experiment to investigate the different situations in which each bit of common sense holds true.
• B) Choose the explanation that makes more sense.
• C) Ask his colleagues for their opinions.
• D) Administer a questionnaire to see if some types of people fit into one category, while other types fit into the other category.
• E) Choose a new topic for study.

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Definitions:

Supply and Demand

A fundamental economic concept describing the balance between the quantity of a commodity available and the quantity of that commodity people want, determining its market price.

End User Profile

A detailed description of the final consumer who uses the product, including demographics, needs, and preferences.

Demographics

Statistical data relating to the population and particular groups within it, often used for market research, policy making, and social studies.

Demographics

Statistical data relating to the population and particular groups within it, often used for market research.