One of Kurt Lewin's Boldest Intellectual Contributions to Social Psychology

question 125

Multiple Choice

One of Kurt Lewin's boldest intellectual contributions to social psychology was

• A) promoting the use of observational methods.
• B) applying behavioural principles to the topic of social influence.
• C) applying Gestalt principles to social perception.
• D) investigating the impact of culture on behaviour.
• E) reminding social psychologists that objective physical attributes of a social stimulus are important.

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Definitions:

Marginal Revenue

Marginal revenue is the additional income that is gained from selling one more unit of a product or service.

Price Searcher

A firm that determines the price of its products with some degree of market power, usually by differentiating its products from those of competitors.

Marginal Revenue

Incremental income earned by selling an additional unit of a good or service.

Marginal Cost

The rise in expenses associated with the production of an extra unit of a product or service.