When Latané and Darley (1970)later Tested the Effects of the Number

question 69

Multiple Choice

When Latané and Darley (1970) later tested the effects of the number of bystanders on whether people intervene in an emergency,they left the laboratory and staged a fake theft at a convenience store.This new study was

• A) covered in the New York Times.
• B) just as high in internal validity as their original study.
• C) low in external validity.
• D) unsuccessful, demonstrating the low external validity of their lab experiments.
• E) a field experiment that replicated laboratory results.

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Definitions:

Allowance for Doubtful Accounts

A contra-asset account used to estimate the portion of accounts receivable that is expected to become uncollectible.

Percent of Sales Method

A forecasting technique used in financial planning to estimate certain balance sheet and income statement accounts based on projected sales growth.

Bad Debts

Amounts owed to a company that are not expected to be received, often due to customers being unable to pay.

Income Statement

A financial document that reports a company's revenues, expenses, and net income over a specific period.