An Organization Adopts a Marketing Approach to Let Its Employees

question 17

Multiple Choice

An organization adopts a marketing approach to let its employees know the benefits of its overall pay policies but not specific details about increases or limits of the policies. Which of the six steps in the communication compensation process does the organization's action reflect?

• A)collecting information from executives, managers, employees concerning their understanding of the existing compensation programs
• B)evaluating the compensation program
• C)developing a communication strategy that will accomplish the original objectives
• D)defining the objectives of the compensation program
• E)determining the most effective media in light of the message and the audience