Persuasion from the Perspective of "Who Says What to Whom

question 122

Multiple Choice

Persuasion from the perspective of "who says what to whom" is best associated with the

• A) self-perception model.
• B) Yale attitude change approach.
• C) elaboration likelihood model.
• D) heuristic-systematic model of persuasion.
• E) use of the central route to persuasion.

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Definitions:

Process Reengineering

The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical contemporary measures of performance, such as cost, quality, service, and speed.

Customer Satisfaction

The degree to which a product or service meets or exceeds the customer's expectations.

Customer Needs

The requirements or desires of consumers that companies aim to meet with their products or services.

Process Reengineering

The radical redesign of core business processes to achieve dramatic improvements in productivity, efficiency, and quality.