Who Is More Likely to Use the Central Route to Persuasion

question 42

Multiple Choice

Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?

• A) Raúl, who has little interest in public policy issues
• B) Tammy, who is doing her homework as she watches Meet The Press
• C) Rachel, who has never had any health problems
• D) James, who is undergoing extensive treatments after his auto accident
• E) Justé, who can only just hear the communication because of noise in the room

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Definitions:

Behavioral Traits

Observable and measurable behaviors that are often consistent and unique to an individual.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing patterns of thought, emotion, and behavior.

Consistent

Showing steady conformity to a standard, pattern, or expectation without significant variation.

Five-factor Model

A model that outlines five broad personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism, used in psychology to describe human personality.