A Cigarette Company Wants to Create a Positive Image by Launching

question 55

Multiple Choice

A cigarette company wants to create a positive image by launching a campaign to decrease smoking among the young.This kind of tactic,termed 'hypocritical' by your text,will be most effective if the audience for the campaign is

• A) smoking.
• B) among the older generation
• C) processing the information systematically
• D) familiar with that particular cigarette company
• E) under cognitive load.

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Definitions:

Dishabituation

The renewal of response or attention to a stimulus after habituation has occurred, typically due to the introduction of a new or changed stimulus.

Metamemory

Knowledge about memory.

General Knowledge

Information on a wide range of subjects that is acquired through education and experience, not specialized in any specific field.

Represent Objects

The cognition to maintain, manipulate, or recreate the image or idea of something in the mind, despite its absence in the immediate environment.