Which of the Following Represents the Utilitarian Aspect of an Attitude

question 4

Multiple Choice

Which of the following represents the utilitarian aspect of an attitude object,such as a consumer product?

• A) the image portrayed in a perfume ad
• B) who the spokesperson is for a home grill
• C) the humor contained in a greeting card
• D) the flattering appearance of a pair of jeans
• E) the gas mileage of a car

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Definitions:

Payee

The individual or entity to whom a payment is to be made or has been made.

Nonassignable

Refers to a contract or rights within a contract that cannot be transferred or delegated to another party.

Commercial Paper

An unsecured, short-term debt instrument issued by a corporation, typically for the financing of accounts receivable, inventories, and meeting short-term liabilities.

Negotiable

Able to be bargained or exchanged with flexibility, often used in the context of financial instruments or agreements.