Which of the Following Ad Slogans for an Automobile Would

question 69

Multiple Choice

Which of the following ad slogans for an automobile would be more effective in Tokyo than in Toronto?

• A) The Penguin: Be Unique
• B) The Mystic: Comfort for Your Family
• C) The Cobra: They'll Eat Your Dust
• D) The Lyric: Drive to a Different Tune
• E) The Astor: A Sign That You've Made It

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Definitions:

Lifetime Prevalence

The proportion of individuals in a population that at some point in their life (up to the time of assessment) have experienced a particular event or condition.

Cognitive-behavioral Therapy

A method in psychotherapy aimed at correcting maladaptive emotions, behaviors, and beliefs through a structured, objective-focused procedure.

Feared Behaviors

Actions or reactions that are avoided due to associated anxiety, fear, or phobia.

Social Skills

The abilities necessary for effective interpersonal interactions and communication, including listening, empathy, and conflict resolution.