One Way to Reduce the Effectiveness of Product Placement as a Method

question 151

Multiple Choice

One way to reduce the effectiveness of product placement as a method of persuasion is

• A) to ensure that the products are already popular.
• B) to show so many products that people will be too overwhelmed to change their attitudes.
• C) to ensure that products are only placed in the periphery of the scene so they are less noticeable.
• D) to warn people that an attempt at persuasion is coming.
• E) to ensure that the products are part of the central action of the scene so that people are aware that this is an attempt to persuade them.

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Definitions:

Overconfidence

Overconfidence refers to the tendency of individuals to overestimate their own abilities, knowledge, or predictions, often leading to suboptimal decision-making.

Over-Optimism

A bias where individuals or companies have excessively positive expectations about future events or outcomes.

Confirmation Bias

The inclination to seek out, comprehend, prefer, and remember information that validates one’s already held beliefs or theories.

Regret Aversion

A behavioral finance concept describing an individual's tendency to make decisions that minimize the potential for future regret.