Fear-Arousing Persuasive Messages Are Targeted to the _______ Basis of Attitudes

question 27

Multiple Choice

Fear-arousing persuasive messages are targeted to the _______ basis of attitudes.

• A) cognitive
• B) peripheral
• C) central
• D) affective
• E) causal

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Definitions:

Consistency Principle

The psychological tendency to remain aligned with our previous beliefs, attitudes, and behaviors to maintain a sense of self-consistency.

Need for Acceptance

A psychological condition where individuals seek acknowledgment and approval from others to feel valued and connected.

Benefit

An advantage, improvement, or positive outcome gained from something or as a result of a particular action or situation.

Reciprocity Principle

A social norm suggesting that people tend to respond to actions with similar actions, promoting mutual exchange and cooperation.