According to the Theory of Planned Behaviour (Ajzen & Fishbein,1980),the

question 64

Multiple Choice

According to the theory of planned behaviour (Ajzen & Fishbein,1980) ,the best predictor of riding a roller coaster would be

• A) one's intention to ride the roller coaster.
• B) one's fear of heights.
• C) the number of other people waiting in line.
• D) one's attitude toward amusement parks.
• E) what one has heard about the ride from people who have already been on it.

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Definitions:

Principle of Similarity

A concept from Gestalt psychology that states individuals tend to perceive elements as grouped together if they are similar to each other in shape, color, size, or other attributes.

Physical Characteristics

The observable attributes or features of an object, person, or place.

Price Leadership

A situation in which the leading company in a market sets the price of goods or services, and other companies in the market follow suit.

Specific Attributes

The individual characteristics or features that distinguish a product or service, contributing to its performance and appeal.