A Recent Meta-Analysis of the Effectiveness of Anti-Substance-Abuse Campaigns Found

question 171

Multiple Choice

A recent meta-analysis of the effectiveness of anti-substance-abuse campaigns found that

• A) the most effective medium for displaying ads was print (newspapers and magazines).
• B) the most effective medium for displaying ads was broadcast (radio and television).
• C) the most effective medium for displaying ads was electronic (Internet and wireless).
• D) the most effective medium for displaying ads was street settings (billboards and automobiles).
• E) none of the media were effective in changing attitudes.

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Definitions:

Cost-output Elasticity

A measure of the responsiveness of the cost of production to a change in the level of output, indicating how costs change as production scales.

Economies of Scale

Refers to the cost advantage that arises with increased output of a product, where fixed costs are spread out over more units of output.

Economies of Scope

Cost advantages that enterprises obtain due to a broader scope of operations, often through producing a variety of products rather than specializing in just one.

Marginal Products

The extra output obtained by utilizing an additional unit of a specific input while keeping all other inputs unchanged.