Survey Researchers Sometimes Enclose a Dollar Bill Along with Questionnaires

question 151

Multiple Choice

Survey researchers sometimes enclose a dollar bill along with questionnaires in order to increase the odds that recipients will complete and return them.This technique often works because

• A) the monetary compensation puts respondents in a good mood.
• B) a dollar bill is usually a strong enough motivator for filling out a questionnaire.
• C) respondents decide that their time is worth less than a dollar.
• D) respondents often mindlessly follow the reciprocity norm.
• E) the dollar bill serves as a subtle cue that the survey is important.

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Definitions:

Arnold J. Toynbee

A British historian and philosopher known for his 12-volume analysis of the rise and fall of civilizations, "A Study of History."

Marcuse

Herbert Marcuse was a German-American philosopher and sociologist, known for his critiques of capitalist society and his theories on materialism and social change.

Modern Technology

Contemporary tools and machinery developed through technological advancements, used to facilitate daily activities and processes.

Social Interactions

Exchanges between two or more individuals that can alter the behavior and cognitions of those involved.