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Propagation mechanisms include system corruption, bots, phishing, spyware, and rootkits.
Corporate Vertical Marketing System
A structured marketing distribution channel where a single company owns multiple levels of its supply chain, such as manufacturing, wholesaling, and retailing.
Contractual Vertical
A system where independent firms at different levels of the production and distribution process work together through contractual relationships.
Supply Sources
Providers or vendors from which companies obtain their raw materials, products, or services.
Forward Integration
A business strategy where a company extends its operations by moving forward in the supply chain, acquiring or controlling the distribution centers or retailers.
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