When the Marketing Manager for a Large Company Surveys a Portion

question 131

True/False

When the marketing manager for a large company surveys a portion of the total customers of his company, he is using a sample from the population.

---

Definitions:

Aggregate Demand

The collective call for goods and services in an economy, marked at a certain price level for a given time interval.

Multiplier

The ratio of change in an economic output to a change in an input, such as the increase in public spending leading to a larger increase in the national income.

Consumption Spending

Expenditures by households on goods and services, excluding purchases of new housing.

Income

The money received, especially on a regular basis, for work or through investments.