When a Marketing Manager Surveys a Few of the Customers

question 29

Multiple Choice

When a marketing manager surveys a few of the customers for the purpose of drawing a conclusion about the entire list of customers, she is applying:

• A) inferential statistics.
• B) descriptive statistics.
• C) quantitative models.
• D) numerical measures.

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Definitions:

VALS Framework

A psychographic segmentation tool that categorizes consumers based on their values, attitudes, and lifestyles for marketing purposes.

Primary Motivations

Primary motivations are the fundamental reasons or driving forces behind individuals' behaviors, actions, or pursuit of goals.

Consumer Segments

Portions of the market categorized by specific characteristics such as needs, demographics, or behaviors, allowing for targeted marketing strategies.

Abundant Resources

A situation where there is a surplus of resources available, exceeding the demand or need for them.