When a Marketing Manager Surveys a Few of the Customers

question 29

Multiple Choice

When a marketing manager surveys a few of the customers for the purpose of drawing a conclusion about the entire list of customers, she is applying:

• A) inferential statistics.
• B) descriptive statistics.
• C) quantitative models.
• D) numerical measures.

---

Definitions:

Just Noticeable Difference

The minimum difference in stimulation that a person can detect 50% of the time.

Absolute Threshold

The minimum intensity of a stimulus that one can detect 50% of the time, a concept central to the study of sensory processes.

Taste Constancy

The perception that the flavor of a food item remains consistent despite changes in the environment or context.

Proximal Stimulus

The stimulus registered by the sensory receptors, e.g., the pattern of light falling on the retina, as opposed to the actual object in the environment.