A Marketing Researcher Decides to Perform In-Depth Interviews for Ten

question 36

Multiple Choice

A marketing researcher decides to perform in-depth interviews for ten individuals chosen from a group of twenty five consumers who taste tasted some new food products. In conducting a personal interview, what problem can result if the interviewer is arbitrarily decides who will be interviewed?

• A) Nonresponses
• B) Missing data
• C) Bias
• D) Poor response rate

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Definitions:

Recession

A temporary phase of economic downturn characterized by decreased trade and industrial activity, typically recognized by a decline in the Gross Domestic Product (GDP) for two consecutive quarters.

Expected Rate of Return

The anticipated percentage increase in value that an investment is predicted to generate over a specific time.

Expected Return

The average of all possible returns for an investment, weighted by the likelihood of each outcome.

Portfolio

A portfolio consists of various financial assets such as shares, bonds, commodities, liquid cash, and equivalents like mutual funds and exchange-traded funds (ETFs).