A Sampling Plan That Requires a Person to Interview 100

question 24

Multiple Choice

A sampling plan that requires a person to interview 100 people as they exit a department store would most likely be:

• A) a simple random sample.
• B) a convenience sample.
• C) a systematic random sample.
• D) a stratified sample.

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Definitions:

Marketing Outcome Data

The results and metrics that are collected to assess the effectiveness and success of marketing activities.

Repeat Sales Reports

Documents that track and analyze the frequency and volume of products or services purchased by the same customer over time.

Social Media Posts

Social media posts are content created and shared on social media platforms like Facebook, Twitter, and Instagram, used for communication, marketing, and sharing information.

Primary Data

Data collected firsthand through surveys, interviews, or experiments specifically for the research purpose at hand.