The Human Resources Department at a Major High Tech Company

question 81

Multiple Choice

The human resources department at a major high tech company recently conducted an employee satisfaction survey of 100 of its 3,000 employees. Data were collected on such variables as age, gender, marital status, current salary, level of overall satisfaction on a scale from 1 to 5, number of years with the company, and job title. Considering the age variable where employees were asked to list their age at their last birthday, which of the following best describes the level of data measurement for that variable?

• A) Interval level
• B) Nominal level
• C) Ratio level
• D) Cross-sectional data

Understand the role of advertising mediums and their advantages.

Recognize the importance of product positioning in marketing.

Identify the tools and methods used in sales promotion.

Understand the significance of personal selling in marketing complex products.

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Definitions:

Adam Smith

An 18th-century Scottish economist and philosopher, often considered the father of modern economics, best known for his work "The Wealth of Nations" which promotes the idea of free markets and the invisible hand guiding economic activity.

Public Interest

The welfare or well-being of the general public; often used to justify government actions or policies intended to protect or benefit the population as a whole.

Selfish Interests

Actions or motives focused primarily on one's own advantage, benefit or well-being, often at the expense of others.

American Industry

The sector of the U.S. economy involved in the production of goods and services, encompassing a wide range of activities from manufacturing to technology.