Data Collected Using Open-End Questions Is Generally Easier to Analyze

question 91

True/False

Data collected using open-end questions is generally easier to analyze than data collected from closed-end questions.

---

Definitions:

Sales Era

Refers to the historical period in marketing where the primary focus was on selling products through aggressive sales techniques, with less emphasis on customer needs or product quality.

Machine Lubricant

Substances used to reduce friction and wear between moving parts in machinery, thereby extending their life and improving efficiency.

Marketing Behavior

The actions and strategies implemented by companies to study consumer needs and develop products, pricing, promotions, and distribution methods to satisfy those needs.

Customer Relationship Management

A strategic approach that businesses use to manage and analyze interactions with past, current, and future customers to improve relationships and drive sales growth.