A Consumer Products Company Wants to Interview Customers Regarding a New

question 121

Multiple Choice

A consumer products company wants to interview customers regarding a new product. If it wishes to adhere to a predetermined pattern of questions in the interview, which of the following would likely be used?

• A) Structured interview
• B) Open-end questioning
• C) Unstructured interview
• D) Written questionnaire

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Definitions:

Complements

Goods or services that are used together, where an increase in the consumption of one leads to an increase in the consumption of the other.

Law of Supply

The principle that, other things equal, an increase in the price of a good leads to an increase in the quantity supplied, and vice versa.

Price

The amount of money required to purchase a good or service, representing the value that consumers or buyers are willing to pay.

Good

An item or service that satisfies human wants and provides utility, which can be transferred from one person to another.