A Study Was Recently Conducted by the Regional Electric and Gas

question 5

Multiple Choice

A study was recently conducted by the regional electric and gas company. Data were collected for three customer categories showing the dollar amount of natural gas and the dollar amount of electricity consumed during the year. Which of the following graphs would most likely be used to display both sets of data together?

• A) Pie chart
• B) Bar chart
• C) Line chart
• D) Histogram

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Definitions:

Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand, product, or service.

Hierarchy of Effects

A model describing the process by which an individual becomes aware of, develops feelings about, and finally takes action (like making a purchase) regarding a new product or service.

Interest

A charge for borrowing money, typically a percentage of the amount owed; or, alternatively, attention or concern towards a particular subject or activity.

Informing

The process of providing knowledge or information to someone, often seen as a crucial step in marketing to educate potential customers about products or services.