In a Campaign Speech, a Candidate for Governor Stated That

question 117

True/False

In a campaign speech, a candidate for governor stated that about 63 percent of the people in the state were in favor of spending additional money on higher education. After the speech, a polling agency surveyed a random sample of 400 people and found 234 people who favored more spending on higher education. Based on the candidate's statement, the probability of finding 234 or fewer is approximately 0.97.

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Definitions:

Target Customers

A specific group of consumers at whom a company aims its products and services, identified by characteristics like age, gender, income, and interests.

Demographics

The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify consumer markets.

Tapestry Analysis

A method of consumer segmentation that uses demographic and geographic data to identify, understand, and target specific consumer groups based on their behaviors, preferences, and needs.

Upper-Income

Refers to individuals or households that earn more than the average income level, often associated with higher purchasing power and consumption patterns.