An Advertising Company Has Developed a New Ad for One

question 120

Multiple Choice

An advertising company has developed a new ad for one of the national car manufacturing companies. The ad agency is interested in testing whether the proportion of favorable responses to the ad is the same between male adults versus female adults. It plans on conducting the test using an alpha level equal to 0.05. A sample of 100 adults of each gender will be used in the study. Each person will be asked to view the ad and indicate whether they find the ad to be "pleasing" or not. Given this, what is the appropriate null hypothesis?

• A) H0 : μ1 = μ2
• B) H0 : p1 ≠ p2
• C) H0 : 1 = 2
• D) H0 : p1 = p2

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Definitions:

Sensory System

The part of the nervous system responsible for processing sensory information received from the environment.

Stimulus

Any event or situation that evokes a response from an organism.

Birthweight

The weight of a baby at the time of its birth, used as an important indicator of newborn health and developmental prospects.

Basic Experiences

Fundamental, essential life events or feelings that are universal among humans.