An Advertising Company Has Developed a New Ad for One

question 49

Multiple Choice

An advertising company has developed a new ad for one of the national car manufacturing companies. The ad agency is interested in testing whether the proportion of favorable response to the ad is the same between male adults versus female adults. It plans on conducting the test using an alpha level equal to 0.05. A sample of 100 adults of each gender will be used in the study. Each person will be asked to view the ad and indicate whether they find the ad to be "pleasing" or not. Given this information, what is the critical value?

• A) z = 1.645
• B) t = 1.96
• C) z = 1.96
• D) Can't be determined without knowing the results of the sample.

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Definitions:

Dominant Sense

The most developed or most relied upon of the senses (sight, hearing, taste, touch, smell) in an individual.

Olfaction

The sense of smell, a chemical sensing system which is part of the sensory systems of animals and humans for detecting odors.

Audition

The sense of hearing, which involves the detection and interpretation of sound waves by the ears and brain.

Empiricist Philosophy

A philosophical approach emphasizing that knowledge is primarily derived from sensory experience.