An Advertising Company Has Developed a New Ad for One

question 117

Multiple Choice

An advertising company has developed a new ad for one of the national car manufacturing companies. The ad agency is interested in testing whether the proportion of favorable response to the ad is the same between male adults versus female adults. It plans on conducting the test using an alpha level equal to 0.05. A sample of 100 adults of each gender will be used in the study. Each person will be asked to view the ad and indicate whether they find the ad to be "pleasing" or not. The samples resulted in 57 males that liked the ad and 47 females that liked the ad. Based on this information, what is the value of the test statistic?

• A) z = 1.645
• B) z = 1.42
• C) t = 2.234
• D) z = 1.024

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Definitions:

Thoughts

Mental processes that involve the organization and processing of information, including beliefs, opinions, and plans.

Basic Approach

The fundamental strategy or method adopted in dealing with a problem or in understanding a concept.

Paradigm

A distinct set of concepts or thought patterns, including theories, research methods, postulates, and standards for what constitutes legitimate contributions to a field.

Limit Inquiry

A process of setting boundaries around the scope of an investigation to focus on specific variables or contexts.