An Advertising Company Has Developed a New Ad for One

question 49

Multiple Choice

An advertising company has developed a new ad for one of the national car manufacturing companies. The ad agency is interested in testing whether the proportion of favorable response to the ad is the same between male adults versus female adults. It plans on conducting the test using an alpha level equal to 0.05. A sample of 100 adults of each gender will be used in the study. Each person will be asked to view the ad and indicate whether they find the ad to be "pleasing" or not. Given this information, what is the critical value?

• A) z = 1.645
• B) t = 1.96
• C) z = 1.96
• D) Can't be determined without knowing the results of the sample.

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Definitions:

Meninges

The three layers of protective tissue called the dura mater, arachnoid mater, and pia mater that encase the brain and spinal cord.

Myelin Sheaths

Protective coverings around nerve fibers that facilitate the rapid transmission of neural signals.

Synaptic Vesicles

Small sacs within a neuron that store neurotransmitters, which are chemicals released to communicate with adjoining neurons at a synapse.

Dopamine System

A neural system involved in reward, motivation, and the regulation of mood, whose key neurotransmitter is dopamine.