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A cell phone company wants to determine if the use of text messaging is independent of age. The following data has been collected from a random sample of customers. To conduct a test of independence, the difference expected value for the "40 and over and regularly use text messaging" cell is just over 43 people.
Customer-Driven Companies
Businesses that prioritize the needs and preferences of their customers in all aspects of their operation, from product development to customer service.
Additional Value
The extra features or benefits offered by a product or service, beyond the basic functions, that can lead to increased customer satisfaction and loyalty.
Customer Satisfaction
An indicator of how well a product or service meets the expectations of its users, critical for cultivating customer loyalty.
Needs and Expectations
The basic requirements and desired levels of satisfaction that consumers seek in products and services.
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