An Industry Study Was Recently Conducted in Which the Sample

question 104

Multiple Choice

An industry study was recently conducted in which the sample correlation between units sold and marketing expenses was 0.57. The sample size for the study included 15 companies. Based on the sample results, test to determine whether there is a significant positive correlation between these two variables. Use an alpha = 0.05

• A) Because t = 2.50 > 1.7709, do not reject the null hypothesis. There is not sufficient evidence to conclude there is a positive linear relationship between sales units and marketing expense for companies in this
• Industry.
• B) Because t = 2.50 > 1.7709, reject the null hypothesis. There is sufficient evidence to conclude there is a positive linear relationship between sales units and marketing expense for companies in this industry.
• C) Because t = 3.13 > 1.7709, do not reject the null hypothesis. There is not sufficient evidence to conclude there is a positive linear relationship between sales units and marketing expense for companies in this
• Industry.
• D) Because t = 3.13 > 1.7709, reject the null hypothesis. There is sufficient evidence to conclude there is a positive linear relationship between sales units and marketing expense for companies in this industry.

---

Definitions:

Sales Call

A communication or visit made by a sales representative to a potential or existing customer with the aim of selling products or services.

Top-End Grill

A high-quality grill that is often placed at the top of a product line, featuring superior materials, features, and performance.

Selling Proposition

A unique value or benefit that a product or service offers to distinguish it from competitors, also known as Unique Selling Proposition (USP).

Sales Presentation

A pitch or demonstration given to potential buyers with the goal of promoting and selling a product or service.