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A regression equation that predicts the price of homes in thousands of dollars is yˆ = 24.6 + 0.055x1 - 3.6x2, where x2 is a dummy variable that represents whether the house is on a busy street or not. Here x2 = 1 means the house is on a busy street and x2 = 0 means it is not. From this we can conclude that on average homes that are on busy streets are worth $3600 more than homes that are not on busy streets.
Afford
The ability of an individual or organization to manage financial expenditure on goods, services, or investments without undue hardship.
Purchase Decision Process
The stages a consumer goes through in deciding to buy a product or service, including recognition of need, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
Advertisements
Public notices or announcements, typically promoting a product, service, or event, through various media channels.
Salespeople
Individuals who are employed to sell products or services to customers, using various techniques to persuade potential buyers and close sales.
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