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A decision maker has five potential independent variables with which to build a regression model to explain the variation in the dependent variable. At step 1, variable x3 enters the regression model. Which of the following indicates which of the four remaining independent variables will be next to enter the model?
Online Test Marketing
A technique used to evaluate the marketability of a product through targeted advertising campaigns and surveys on digital platforms before widely releasing it.
Less-expensive Forms
Refers to cheaper or more cost-effective versions or alternatives of products or services.
NPD Process
The stages a company undergoes to develop and market a new product, from idea generation to commercialization.
Product Adopters
Individuals or entities that purchase and utilize new products or technologies early in their lifecycle.
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