As Part of a Research Study,James Is Given a Story

question 12

Multiple Choice

As part of a research study,James is given a story about the Sandirians coming to Canada.He reads that Sandirians are a resourceful and adaptive people that do well in tough economic times and are able to gain employment and support themselves soon after immigrating.Based on the results of Esses and colleagues' (2001) study on reactions to immigration,how do you think he will rate Sandirians?

• A) very positively due to the fact that they are good citizens
• B) neutrally as the information has little relevance
• C) somewhat positively since he perceives that they will not be a burden on society
• D) positively as the information has little relevance
• E) negatively due to the fact that their success may be threatening

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Definitions:

Private-label Branding

The practice of a company selling products under its own brand that are actually manufactured by another company.

Synonymous

Having the same, or nearly the same, meaning as another word or phrase in the same language.

Perceived Value

The customer's evaluation of the worth of a product or service based on its ability to meet their needs and expectations compared to the cost.

Brand Personalities

Human characteristics or traits attributed to a brand that shapes consumers' perceptions and relationships with the brand.