Jorge Does Not Want to Make the Effort to Reduce

question 16

Multiple Choice

Jorge does not want to make the effort to reduce energy consumption by turning down the heat and switching to energy-efficient light bulbs.Using social psychology,how might an energy auditor convince Jorge to take these measures?

• A) Provide Jorge with local norms for consumption and put a smiley face on his bill every time he meets or betters those norms.
• B) Describe how the energy saved will benefit the environment.
• C) Offer Jorge an incentive to switch to energy efficient bulbs.
• D) Provide detailed statistics on how much he would save on his electricity bills if he switched to energy efficient bulbs.
• E) Use a fear-inducing message about the dangers of energy gluttony.

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Definitions:

Bananas

A type of edible fruit produced by various kinds of large herbaceous flowering plants in the genus Musa, often consumed as a staple food in many parts of the world.

Market Demand

The total level of a product or service that all individuals in a market are disposed and capable of acquiring at multiple price ranges.

Fast Food

Quick-service restaurant offerings that are prepared and served very quickly, often emphasizing affordability and convenience over nutritional value.

Potato Chips

Snack food made from thin slices of potato that are either baked or fried until crispy.