A Consumer Research Group Is Interested in How Older Drivers

question 13

Multiple Choice

A consumer research group is interested in how older drivers view hybrid cars.Specifically, they wish to assess the percentage of drivers in the U.S.50 years of age or older who intend
To purchase a hybrid in the next two years.They selected a systematic sample from a list of
AARP (American Association of Retired Persons) members.Based on this sample, they
Estimated the percentage to be 17%.The sampling frame for this study is

• A)all drivers in the U.S.50 years of age or older
• B)17%
• C)the list of AARP members
• D)how older drivers view hybrid cars
• E)none of the above

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Definitions:

Sustainable Competitive Advantage

A unique value or position a company maintains over its competitors that is difficult to replicate or overcome.

Consumer Satisfaction Surveys

Techniques and methodologies used to gather feedback from consumers about their level of satisfaction with a product or service.

Operational Excellence

An element of organizational leadership that focuses on meeting customer expectations through the continuous improvement of the operational processes and systems.

Supply Chain Management

The management of the flow of goods and services, involving the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.