Classify the Measurement Type in the Following Example As

question 19

Multiple Choice

Classify the measurement type in the following example as:

• A)nominal data
• B)ordinal data
• C)interval data
• D)ratio data
• Hair color {red, brown, blonde, etc. }

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Definitions:

Psychographic Segmentation

A marketing strategy that divides consumers into segments based on their lifestyle, personality traits, values, opinions, and interests.

Geographic Segmentation

The division of a market into different geographical units such as nations, states, regions, cities, or neighborhoods.

Geodemographic Segmentation

A marketing technique that clusters potential customers into groups based on geographical location and demographic characteristics.

Lifestyle Segmentation

A marketing approach that divides the market into groups based on consumer lifestyles, behaviors, and preferences.