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The question below refers to the following:
A national poll prior to a presidential election determines that 16 states can be classified as
Blue (Democratic) , 19 states as Red (Republican) , and 15 states as Purple (undecided) .
What percentage of states are Blue and Purple?
Marketing Strategy
A comprehensive plan devised to reach and persuade potential customers to purchase a product or service.
Product Bundling
A marketing strategy that involves offering several products for sale as one combined product.
Product Modification Strategies
Product modification strategies are approaches businesses take to alter or improve their products to meet changing customer needs or to differentiate their offerings from competitors.
CDI
Consumer Discretionary Income; alternatively, in advertising, it can refer to Category Development Index, which assesses the potential for a brand or product based on the category sales performance in a specific market.
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