Small Expected Frequencies Cause the Value of the Chi-Square Statistic

question 31

Multiple Choice

Small expected frequencies cause the value of the chi-square statistic to:

• A)become much larger.
• B)become much smaller.
• C)not change.
• D)not enough information provided

---

Definitions:

Variety

The range and diversity of products or services offered by a business or available in a market.

Advertising Effectiveness Studies

A type of research that measures how well an advertising campaign meets marketing objectives.

Marketing Objectives

Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given timeframe.

Increasing Market Share

The strategy or outcome of a company growing its proportion of total sales within a particular market compared to competitors, indicating competitiveness and growth.