In the Context of the Critical Trial of Inattentional Blindness

question 63

Multiple Choice

In the context of the critical trial of inattentional blindness conducted by Mack and Rock (1998) , the participants who stated which arm of the cross was longer were asked if they had seen anything in the display other than the large cross. Between 60 percent and 80 percent of the participants indicated that they:

• A) did not see the critical stimulus.
• B) saw a small shape unexpectedly appear at the fixation point.
• C) could not accurately judge the lengths of the arms.
• D) did not hear the message in the unattended ear.

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Definitions:

External Sales

Sales made to customers outside of the company, as opposed to internal transactions within the company.

Total Assets

The sum of all the assets owned by a company, including both current and non-current assets.

Return on Investment

A financial metric used to measure the profitability or efficiency of an investment, calculated by dividing net profit by the initial cost of the investment.

Required Rate

The minimum rate of return that an investment or project must offer to be considered viable or attractive.