Tong Et Al

question 58

Multiple Choice

Tong et al. (1998) used a binocular rivalry task to study neural correlates of consciousness and found that:

• A) activity in both the FFA and the PPA correlated with alternating perceptual experiences.
• B) neither the activity in the FFA nor the PPA correlated with alternating perceptual experiences.
• C) only the activity in the FFA was related to alternating perceptual experiences.
• D) only the activity in the PPA was related to alternating perceptual experiences.

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Definitions:

Top of Mind Awareness

A marketing term referring to a brand or product being the first one that comes to customers' minds when thinking of a particular industry or category.

Commoditization

The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition primarily on price rather than quality or brand.

Brand Salience

Refers to the degree to which a brand is thought about or noticed by consumers when making purchase decisions.

Top of Mind Awareness

The first brand or product that comes to mind when a consumer thinks about a specific category.