Chiu and Yantis (2009) Directed Participants in a Study to Keep

question 47

Multiple Choice

Chiu and Yantis (2009) directed participants in a study to keep their eyes fixed on the center of a display as they directed their attention to rapidly changing letters and digits on either the left side or the right side of the display. When they used fMRI to measure changes in brain activity, they found that:

• A) brain activity was affected only when the eyes moved.
• B) brain activity was not related to attention.
• C) actual eye movements were not necessary to cause changes in brain activity.
• D) brain activity was greater in the left hemisphere when attention was directed to the left.

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Definitions:

Self-Service

A customer service model in which individuals perform tasks and access services independently, often facilitated by technology, without direct assistance from staff.

Full-Service Retailer

A retail outlet that offers a wide range of services to its customers, including sales assistance, product information, and after-sales support.

Professional Attention

The focused consideration or service given by individuals with specialized knowledge or expertise, often in fields such as medicine, law, or consulting.

On-Site Alterations

Adjustments or changes made to a product or structure at its location of use or installation.