Tong Et Al

question 38

Multiple Choice

Tong et al. (1998) , in order to evoke perceptual bistability, presented a face-house composite image to observers who viewed it through red-blue glasses. The results of fMRI measurements of brain activity showed that:

• A) when the observer was perceiving the face, FFA activity increased while PPA activity decreased.
• B) when the observer was perceiving the face, FFA activity decreased while PPA activity increased.
• C) when the observer was perceiving the house, FFA activity increased while PPA activity decreased.
• D) when the observer was perceiving the house, both FFA and PPA activity increased.

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Definitions:

High-low Method

The high-low method is a way of estimating the fixed and variable components of a cost by using the highest and lowest activity levels and their corresponding costs.

Fixed Costs

Expenses that do not change with the level of goods or services produced by the business, such as rent and salaries.

Variable Costs

Costs that vary directly with the level of production or service volume.