According to FMRI Experiments That Measured Activity in the Human

question 21

Multiple Choice

According to fMRI experiments that measured activity in the human brain as subjects viewed alternating 30-second sequences of faces versus other types of objects (Kanwisher et al., 1997) , a region of the IT cortex responded more vigorously to:

• A) intact faces.
• B) scrambled faces.
• C) houses.
• D) different objects.

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Definitions:

Demographics

Statistical data relating to the population and the different groups within it, such as age, gender, income, and education.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Product Life Cycle

Defines the stages that new products move through as they enter, get established in, and ultimately leave the marketplace and thereby offers marketers a starting point for their strategy planning.

Maturity Stage

Stage of the product life cycle when industry sales reach their peak, so firms try to rejuvenate their products by adding new features or repositioning them.