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During an fMRI study conducted by Haxby et al. (2001) , people were shown photographs of seven different categories of objects (faces, houses, chairs, bottles, shoes, scissors, and cats) , as well as photographs of scrambled images. The researchers found that, by analyzing the spatial distribution of cortical activity within a large swath of the IT cortex, they could:
Product Excellence
The pursuit of delivering products of outstanding quality that meet or exceed customer expectations.
Clear Understanding
The comprehensive grasping of concepts, situations, or instructions without ambiguity or confusion.
Integrated Marketing Communications
is a strategic approach that unifies all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing, ensuring consistency of message across all channels.
Value Proposition
The unique value a product or service provides to its customers, distinguishing it from competitors and illustrating why it is worth purchasing.
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